Trinidad’s Caesar’s Army Antillea ‘is too real’ – Organisers say VR Technology is a way forward for carnival
As the popular adage goes, “Rome wasn’t built in a day,” and the Trinidad-based event production company Caesar’s Army has taken the time to lay the necessary building blocks as it creates and maintains an empire within the Caribbean carnival industry.
Now, as the popular season of fêtes is silenced, the company, through its Caesar Creativ is setting a new wave with its ‘too real’ virtual world branded as Antillea. The name signifies the Greater Antilles and Lesser Antilles coming together as one said the group’s commander-in-chief, Jules Sobion. “The discussions surrounding the idea started as early as April, during the period when Jamaica’s carnival would have been held. It started off with a virtual island, with more of a beach setting, but the objective was to create something that we could build and build similar to the world,” he said.
“We outlined a number of avenues we were interested in exploring, but our number-one priority was that we all agreed and believed there was a need to adapt and transform what we are good at, which is the power of experience, and not only for events, but for the corporate marketplace for brand activations, and so on.”